YUICHI TOYAMA.

The name was changed from the brand “USH” established in 2009 and started from the Spring/Summer 2017 collection.

The brand policy is “traditional technique and innovative design. The frames designed based on the five routines (see, think, draw, make, and break) that designer Toyama has set for himself have been highly acclaimed both in Japan and abroad as original products that accompany users in their daily lives.